Design Audit
The objective of any design audit is to gain a greater
understanding of the effectiveness of branding and subsequent
marketing material in any organisation and how it sits and
communicates within any given industry sector.
By critically analysing the way design communicates, and comparing
the way similar organisations market themselves, we can begin to
formulate strong opinions as to the success of some routes as
opposed to others.
A design audit concerns itself with the consistency of visual
style and message. What does it all look like? Is the design
consistent throughout all materials? What message is being sent? Is
it the right one? Is it consistent? Is the level of production
quality where it should be?
The visual materials produced by a company are a key factor in how
it is perceived by its market and other audiences. If a logo is the
face of a company, visual style is its clothes. There are several
other factors that contribute to corporate identity; quality,
customer service, environments and the like all work in concert to
create an identity. Companies that don't police their materials and
message simply let their identity happen to them. Not a very good
idea in a competitive marketplace.
In this exercise Helix will closely look at your current branding
image and style.
We will look at how close competitors brand and communicate
themselves.
We will begin to look widely at your business sector in Britain
and the US.
Armed with an understanding of the way successful business
succeeds in your sector we then have the choice to follow or stand
apart for maximum effect, the way you might look and communicate
through your marketing in the future.
For further information and consultation please call Raymond
Patmore on 020 3326 2699