As in any overcrowded industry, getting noticed is one way you can differentiate yourself from your competitors. By raising your profile you can become known as an industry expert or thought-leader.

To achieve this, you need to make sure you are responding to, and commenting on, things that happen in the financial world, eg. changes to the tax regime, announcements from investment companies, changes to interest rates, etc. You can use your blog and/or LinkedIn to do this.

Another way to get exposure to a wider audience of potential clients is to find forums such as myFICO Forum or Bigger Pockets or Facebook groups where people are asking questions about personal finance. Equally, in a similar vein, you could look for financial questions on Quora and provide answers to them.

Providing information and answers in response to these questions will help establish you as an expert in your field and allow people to get to know you in a relaxed environment.

Most forums will allow you to include links in your posts or in your signature and this can be a good way to get people to click through to your website to read more about a particular topic you've given them some help with.

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