ORANGE? A colour conversation

The colour orange – zingy, fresh, the colour of zestful fruit, of vitamin C and health.

Often associated with affordable brands of reasonable quality – think B&Q, and in the past – fast food.

The colour is adventurous and appeals to the extrovert and risk taker in all of us! Popular for sporty and outdoor brands.

Great for brands that want to express self confidence and optimism.

On one hand, flamboyant, stimulating, sociable, independent, warm-hearted and agreeable. On the negative side, superficial, insincere, over-bearing, cheap and overly proud.

What are your feelings about orange as a brand colour?

#branding #colour #storytelling #startups