Being able to define what drives your passion and informs the way you do business can be both liberating and clarifying.

In contemplating those four words be clear that they are words that you want your business to aspire to at every level. They drive process, inform service, are a guarantee of quality and of excellence.

If I were to ask you “How do you measure consistency through your business?”, these four words would stand for those principles.

The architect, Lincoln Miles uses these as his four words to measure his focus in his business –
structure, details, material and order. They inform his practice and offer a clear mantra to his clients – there is no doubt what he is primarily concerned with, when designing for his clients.

What four words define your business?
#measure #business #brand #definition