Design?, Identity?, Culture?,Perhaps, values and relationships – a promise? Is it about symbols, stories or people? Is branding about perception?

There are many different ideas concerning the essence of what branding is, depending on which business professional you may speak to – strangely, what tends to get left off the list are the attributes: confidence, clarity and consistency – essential, in building a successful brand.

Now of course, all the other words used above to describe branding are all valid and not an exhaustive list. When brought together, organised and aligned with a clear strategy, the ideas they conjure become something greater than their sum. Something mercurial perhaps – the something we know vs something yet to happen.

But know this – branding can influence behaviour and sets one business apart from another.

Have you looked to clarify the way your business is branded?
#branding #strategy #brand