Hogarth Health Club

Asked to reposition the way potential new members regard The Hogarth Health Club, Helix developed an on-going campaign of promotional cards exploring the juxtoposition of everyday words and phrases with images relating to The Hogarth's core activities and services. 'Steam Train' - not a locomotive but a promotion of their steam room and gym; Dinner Service' - fine dining and outside tennis facilities. These arresting visuals are elaborated upon and culminate in the invitation to 'Join the Club'